Unlock the Power of AI to Drive Results
At Mustard.AI, we turn cutting-edge AI into actionable, scalable results driven solutions that drive business performance, compliance, and customer experience.
We current focus on high-impact sectors such as Sports and Aged Care (NDIS). Backed by a world-class team with global experience in Fortune 500 environments, research institutions, and award-winning AI projects, we’re ready to take your business into the future.
- Scalable AI Business Models
- Proprietary AI & IP Solutions
- AI-Powered Digital Operations
- Compliance-Ready Content Automation
- Hybrid Online & Offline Strategies

Vision & Mission

Our Vision
To be a global catalyst for AI innovation that amplifies human potential and operational excellence transforming industries, communities, and lives.
Our Mission
To commercialise next-generation AI platforms and services that:
- Drive real-world results through automation and intelligence
- Enable businesses to scale with hybrid digital-physical solutions
- Transform customer experience with AI-powered engagement tools
- Serve complex sectors with tailored, compliance-centric approaches
- Empower industries like Sports and Aged Care with purpose-built innovation
About Us
A Team that Puts Intelligence into Action
With decades of combined experience across enterprise tech, academic research, and AI entrepreneurship, the Mustard.AI team brings both strategic insight and technical mastery.
Led by David Lee (aspexcollege.com.au) and Joseph Toh (josephtoh.com), a globally recognised AI strategist, advisor, and educator, our leadership includes professionals who have:
- Worked with Fortune 500 companies
- Lectured on AI and innovation at National University of Singapore
- Delivered award-winning digital transformation programs
- Built and launched AI platforms with proprietary IP
- Managed complex, multi-stakeholder projects across Asia-Pacific.

We don’t just talk about AI—we live it, build it, and apply it with purpose to drive results.
What We Do
AI-Driven Business Models
Design, test, and scale data-informed business models that leverage AI to unlock new revenue streams, optimise operations, and enhance decision-making.
Automation & Compliance
We automate content production, documentation, workflows and ensure compliance with sector-specific standards (NDIS, healthcare, education).
Hybrid Online/Offline Integration
Build seamless solutions that bridge the physical and digital worlds, ideal for service sectors like Sports or NDIS where human interaction is critical.
AI-Powered Operations
Enhance your customer service, knowledge delivery, and internal workflows with custom-built:
- Intelligent Virtual Agents specialising in SALES
- AI-enabled helpdesks
- Dynamic knowledge bases
Specialties
Sports
From performance analytics to fan engagement and sponsorship optimisation, we power the future of sport through intelligent automation, AI-led content, and real-time insights.
Aged Care (NDIS)
We streamline and humanise processes across the National Disability Insurance Scheme sector, providing tools for providers, carers, and clients from digital assessments to AI-powered support channels.
Why Mustard.AI?
- Real-World Impact – Not just theory, but real, measurable ROI
- Compliance-First – Especially in regulated sectors
- Global Expertise – Trusted by world-leading enterprises
- Custom-Built IP – Proprietary AI tools designed for your industry
- Human-Centred Design – We enhance, not replace, the human experience
Samples of Capabilities
Custom AI Customer Service Chatbot for aspexcollege.com.au.
See in action.
Get Started
Let’s talk about how AI can work for you.
Book a discovery call or email us at [hello@mustard.ai].